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Sponsorship: global gay (LGBT) Style, Grooming and Beauty site.

Provided by Gay Star News
Digital site for gay Style, Beauty and Grooming, integrated in 24/7 global gay news and entertainment brand Gay Star News.

Tell us about the Opportunity / What is it?

12-month opportunity to be headline sponsor of global Style, Grooming and Beauty platform. Updated 24/7 with latest pictures and stories by international team, under full-time fashion editor. Dedicated homepage, fully integrated with Gay Star News site to maximize reach. Emphasis on image and video. Your brand associated with style imagery and content including exclusives, interviews and more. Benefit from GSN's strategic partnerships in London, Sydney, LA, New York, Hong Kong and more. Brand presence at other off-line (real world) prides, parties and events.

What is the Marketing Objective?

Positioning as headline sponsor of global Style, Grooming and Beauty platform. Brand recognition with a style-savvy audience with high disposable income and preference for brands they see on GSN. Celebrity party to celebrate our partnership. A monthly digital Lookbook, branded for you, and designed for tablet/ smartphone or desktop can be added. Full advertising package; editorial, advertorial and video embedding opportunities; email campaigns and social media reach. Polls and surveys of GSN's audience. Opportunities at key Prides, parties and other events.

How does it work?

Platform fully branded to you (eg 'powered by'). Frequently updated content ensures high social media and search reach. Branding backed up with information to build presence as an authentic first-choice in the gay space. Your brand will be seen next to content and style images, interviews (eg designers, models), news, reviews, forecasts, trends, advice, etc. Celebrity and icons emphasized. Audience has a passion for fashion and grooming, entertainment, travel and going out. But despite high disposable income, audience is under-targeted by mainstream brands.

Who's used it in the past?

GSN has worked with brands including Illamasqua, Motorola, Lambrini, Alfa Romeo, Simply Be, The British Museum, Travelex, Trivago, Lufthansa, Hertz, Radisson, IBM and Stonewall. This sponsorship would particularly suit brands in the style, fashion, grooming, beauty, design and retail markets. GSN audience survey indicates high interest in this section and high level of fashion/ grooming and beauty spend online.

Features / Benefits

Establish your brand in the gay (LGBT) market, in a positive and style-led environment. Benefit from established brand with engaged social media and be associated with the latest style news, features and celebrities. Direct marketing (through advertising package), detailed brand messages (advertorial, editorial and video) and social media reach. Celebrity party for brand and PR opportunities. A digital monthly Lookbook can be added; designed for tablets, smartphones and desktops. Strong opportunities for associate sponsorships and other events.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kProjected audience of 19.5 million UVs over 12 months
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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