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Sponsorship of all Discovery 'Pop Science' programming

Provided by Discovery Networks Europe
Advertise to a male dominated audience with the 'Pop Science' strand across Discovery Channel, Discovery Science & DMAX.

Tell us about the Opportunity / What is it?

Calling all closet science geeks! Have you ever wanted to know if the moon landings were just a big hoax? Or how a golf ball is made? Or how you create snow in the desert? Well look no further - Discovery's Pop Science strand is for you! Sponsorship of all Discovery's Pop Science programming is currently on offer. Programming includes 'Mythbusters', which has accounted for 9.7% of the channels overall ratings, 'How it's made' - a consistently high-rating addictive series and 'How do they do it?' hosted by comedian Robert Llewellyn (Kryten in Red Dwarf).

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand.

How does it work?

Package includes sponsorship of over 350 hours of programming per month. The sponsor will receive 8 idents and 80 seconds of accreditation in 60 minutes.

Who's used it in the past?

Please contact a member of the Discovery Networks team for details of previous advertisers.

Features / Benefits

- 6 or 12 month sponsorship of all Pop Science programming across Discovery Channel, Discovery Science, DMAX and the new free-to-air entertainment channel, Quest. - Sponsor branding on all marketing support - Additional digital or other opportunities available to extend the sponsorship - to be quoted upon request. Across the Discovery Networks UK portfolio, Mythbusters and How To content reached nearly 12.9million adults throughout 2009.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1+ coverage of 4.6m men over 6 months
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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