Sponsorship of Channel 5's Milkshake

Provided by Sky Media
Mornings on Channel 5 mean one thing - Milkshake! A special co-viewing experience within the kids' market.

Tell us about the Opportunity / What is it?

Mornings on Channel 5 mean one thing - Milkshake! A special co-viewing experience within the kids' market, hosting some of the world's favourite pre-school characters. Channel 5 has a unique chance to sponsor Milkshake!, the number one commercial kids' destination in the UK. It's home to some of the UK's most popular preschool programming including Peppa Pig, PAW Patrol and Floogals. This is the perfect opportunity to reach parents every single morning, while they are actively engaging with their children.

What is the Marketing Objective?

A unique chance to sponsor Channel 5's Milkshake! Milkshake! is the top destination for kids aged 4-15 when it airs, ahead of all other kids TV channels and the four terrestrial channels.

How does it work?

Kids wake up every day to high quality presenter-led studio features, from Milkshake! regulars such as Derek, Sita, Nathan and Kemi. In addition, there is a range of stimulating character and story-led animation and live-action factual entertainment shows for pre-schoolers. Scheduling & Accreditation Weekdays: 6 am - 9:15 am, Weekends: 6 am - 10 am 18 x 10" per day on average

Features / Benefits

Loved by both kids and parents Milkshake! is the #1 destination for kids aged 4-15, ahead of all other kids TV channels and including commercial terrestrial channels. On average Milkshake! reaches 1.2m kids every month!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details40% Kids, 59% Housewives/Kids, 59% Kids 4-9.
0 - 9
10 - 15
16 - 24
25 - 34
35 - 44
45 - 54
Female
Kids HH
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 22 - 31 Dec 22BUILD AWARENESSSPONSORSHIP / MEDIA
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