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Target kids sponsoring Christmas on POP

Provided by Sky Media
This is a great opportunity for a brand to sponsor Christmas Mornings on POP, running throughout December.

Tell us about the Opportunity / What is it?

Sky Media and CSC Media are pleased to offer the opportunity to sponsor Christmas Mornings, the much loved seasonal strand on POP. POP is a high energy kids' channel featuring entertaining, funny and fun-packed storylines for 4 - 9 year old boys and girls.

What is the Marketing Objective?

Own a fast growing kids channel in the build up to Christmas with the opportunity to associate with key dual viewing moments

How does it work?

Sponsorship shall include Opening credits of 20 seconds, Centre Break Bumpers: 2 x 5 seconds (1 x centre breaks per 30min show) and Closing credits of 20 seconds. Accreditation on all programme specific trailers over 20 seconds. 200,000 Banners and Leaders on website. 2 week homepage takeover of

Who's used it in the past?

Please contact Mike Murphy for details of previous sponsors.

Features / Benefits

POP's ratings are still growing strongly - its daily TVR is 30% up year on year (4-15, DSAT, Q3 2012 v 2011). The exciting mix of live action, science and slapstick comedy shows guarantee fun while learning! Favorites include Lab Rat Challenge, Oscars Oasis and Sally Bollywood. Owning a fast growing key kids channel in the build up to Christmas. Highly targeted audience (4-9 boys and girls). Opportunity to associate with key dual viewing moments. 1,700,00 kids monthly reach. 950,000 HWCH monthly reach.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMonthly reach of 1.7m Kids
0 - 9All Genders
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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