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Sponsorship of drive time programming on Xfm London

Provided by Global Media & Entertainment
Xfm legend Eoghan McDermott presents Drive on Xfm London 104.9 every weekday between 4 & 7pm.

Tell us about the Opportunity / What is it?

Positioned at the leading edge of mainstream taste, Xfm's 19-year heritage gives it a unique place in music culture. The product is a credible mix of the best new music and classic Xfm tracks, supported by approachable and informed presenters. Global Radio are currently offering brands the opportunity to reach an elusive ABC1, male, 15-34 audience through sponsorship of drive time programming every weekday on Xfm London.

What is the Marketing Objective?

To deliver a high frequency brand message at a key point of the day.

How does it work?

Drive time is on air from 16:00-19:00 every weekday, with music that matters to the XFM audience, guests from the world of the indie revolution, the best chat, exciting (and a little bit risky!) competitions and the best music Xfm gets London moving! The sponsor will receive 9 x 10" sponsored credits Monday - Friday in the evening show with 18 x 30" promotional trails across the week.

Who's used it in the past?

Mars, Jack Daniels, Google and Coke in a can.

Features / Benefits

The sponsor of this opportunity will receive a high frequency brand message at a key point of the day. Sponsorships allow flexibility of messaging as creative taglines which can be changed to reflect different messages the sponsor would like to convey. This opportunity provides a proposition for advertisers who want to reach an elusive and pure ABC1, male audience of 15-34 year olds.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach of 210,000 listeners
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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