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Sponsor ESPN Classic with Sky Media

Provided by Sky Media
Sky Media and ESPN Classic are pleased to offer an advertiser the opportunity to sponsor ESPN Classic.

Tell us about the Opportunity / What is it?

ESPN Classic is the only channel dedicated to the greatest moments and legends of sport. The channel offers an addictive mix of full-length matches, highlights, documentaries, profiles and sports films - enough to satisfy the most ardent sports fan's hunger for great sporting entertainment. From Ali to Ivanisevic, Olympics to FIFA and UEFA Competitions, or Sugar Ray Robinson to Zidane, it's all available on ESPN Classic. We are also able to create bespoke packages which have varying themes and durations e.g. stunt weekends / stunt weeks / seasons.

What is the Marketing Objective?

The opportunity to sponsor ESPN Classic. This channel sponsorship would include 1 x 10" credit per hour and can run from one month - up to twelve months.

How does it work?

A sponsor will receive 1 x 10" credit once every hour. This equates to approximately 8,760 credits over a 12 month period. To further the association between the advertiser and ESPN Classic there is an opportunity to run a co-branded competition. Quarterly competition to run throughout the campaign. 4 x 30" spots per day. Prizes to be supplied by client & ESPN. Fully sponsored microsite at to include competition entry page. Promotion of competition via Facebook and Twitter.

Who's used it in the past?

Please contact Mike Murphy via the contact details tab.

Features / Benefits

ESPN Classic is the youngest profiling all sports channels! The Channel has had 8 consecutive months of growth with December 2011 recording the channels record month; average ratings were the highest ever seen on the channel up 53% YOY. This season (Jun - Jan 2012) has seen ESPN Classic increase its average ratings and reach by 25% and 15% respectively to 2,426 (average audience) and a total reach of 5.8 million adults. Reach for January 2012 was the second highest ever with a reach of 2.167 million, +25% YOY.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kA total reach of 5.8 million adults.
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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