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Sponsorship of FHM's 5-a-side football team of the year feature

Provided by Bauer Media
Position your brand within FHM's extensive World Cup 2010 content with this multi-platform sponsorship opportunity.

Tell us about the Opportunity / What is it?

As part of FHM's extensive World Cup 2010 content, we will be celebrating with our very own search for the 5-a-side football team of the year! We will be running heats nationwide, making entry accessible to all, regardless of where they live. The successful teams from the initial heats will go on to play in one of the regional semi-finals, before the top teams battle it out for the title and a World Cup prize of a lifetime! The entire tournament will covered editorially, in film, online and in print, generating huge PR & media coverage across the FHM brand over the campaign

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with men aged 18-35.

How does it work?

All content surrounding FHM's search for the 5-a-side football team of the year will feature prominent integrated advertiser branding and key messages, giving superb coverage and cut-through in the men's market. This sponsorship includes print: DPS to run in April, May and July issues, page advertorial in June issue and follow-up editorial in the August issue. Online the sponsor will benefit from a partner-branded microsite on for duration of campaign. At the final, the sponsor will co-brand the team kit and sample at the event. Please see attachment for details.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

With over 617,000 of FHM's 1,521,000 readers regularly playing football, the opportunity to prove their prowess on the pitch with their mates will be hugely popular and generate a great response among readers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k1,521,000 readers of FHM
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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