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Sponsorship of Fright Nights at THORPE PARK

Provided by Merlin Entertainments
Opportunity to sponsor THORPE PARK's iconic Halloween celebration during the busiest week of the year.

Tell us about the Opportunity / What is it?

THORPE PARK is the UK's 2nd most popular theme park with over 1.9 million guests expected in 2009. THORPE PARK Fright Nights is back and even more terrifying than ever, transforming THORPE PARK into a world of twisted insanity! Aimed at the core 16-24 year old market THORPE PARK's iconic Halloween celebration will ensure that guests experience exhilarating rides in the dark as the park stays open late in the evening. Sponsorship of THORPE PARK Fright Nights is currently on offer.

What is the Marketing Objective?

Excellent opportunity to build awareness with a 16-24 year old, fun loving audience in a relaxed environment.

How does it work?

The sponsorship package includes event branding opportunities - including entrance cladding of THORPE PARK, co branded staff jackets, sponsorship of ride/queue area. Marketing: sponsor branding on the Fright Nights radio commercial, sponsor branding on +150,000 Fright Night leaflets distributed at THORPE PARK. Sampling / Roadshows: Reserved area for sponsor to run bespoke experiential activity - a great opportunity to create branded content directly with the consumer. For details of additional elements of the package, please see attachment for details.

Who's used it in the past?

Please contact a member of the Merlin Entertainments team for details of brands who have previously sponsored Fright Nights.

Features / Benefits

THORPE PARK offers fantastic opportunities to engage with the public in a relaxed, fun and unique enviroment, that allows us to construct a sponsorship package directly to your needs. We will be expecting over 200,000 guests into the park across Fright Nights with the October half term week now representing the busiest week of the year! In turn this provides a great opportunity for a sponsor to interact with our thrill seeking, horror loving audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 200,000 guests into the park across Fright Nights
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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