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Sponsorship of Kiss Radio's 'Bright Ideas' initiative

Provided by Bauer Media
Associate your brand with this new initiative that gives Kiss listeners the chance to win £10,000 for their business idea.

Tell us about the Opportunity / What is it?

Kiss is an iconic media brand that evolves around ever changing lifestyles and trends of the UK's young 15 - 34 market. Kiss Radio are offering an opportunity for a sponsor to be associated with an inspiring and engaging radio initiative with the Bright Ideas Trust, giving Kiss listeners the chance to win £10,000 for their business idea - plus a mentoring programme from the Bright Ideas Trust. Kiss Bright Ideas will feature in all day parts reaching 3.7 million listeners in the month of September.

What is the Marketing Objective?

Opportunity to build awareness of your brand and reach 3.7 million listeners in the month of September.

How does it work?

Kiss Bright Ideas will run across the Kiss network for 4 weeks. We will generate sponsor association with Kiss encouraging listeners aged between 16-30 to visit to tell us their business ideas. The high frequency of trails will communicate a variety of your clients key messages. On-air the sponsor will receive a minimum of 5 weeks of activity - made up of either 5 x 30" trails & 6 x 30" features each day, 4 weeks of 30" trails across all dayparts and 1 week of 30" features.

Who's used it in the past?

This is a brand new opportunity for brands.

Features / Benefits

Your brand will be fully aligned with the competition and core messages woven into the trails broadcast at key times throughout the day. At the end of the activity we would run Bright Ideas Academy, promoted on-air throughout the campaign to give entrepreneurs inspirational tips and advice from experts. This is an excellent opportunity to tap into the entrepreneurial spirit that drives our audience to bring your messages to the heart and minds of your aspirational consumers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReaching 3.7million Adults 15+ @ 9.2 OTH
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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