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Sponsorship of Marie Claire's Fashion Week coverage

Provided by Time Inc. UK
Associate with one of the busiest events in the Fashion calendar digital initiative in association with Marie Claire.

Tell us about the Opportunity / What is it?

Marie Claire is a worldwide icon it epitomises style and substance, with fashion and beauty that embrace everything from catwalk to high street. IPC are offering sponsorship our dedicated Fashion Week Channel on, with full naming rights. This will provide a powerful branding message and excellent association with one of the busiest events in the year's Fashion calendar.

What is the Marketing Objective?

Build awareness of your brand and associate with the must-visit fashion destination for Autumn/Winter 11 catwalk shows featuring -Daily news from the shows - who's on the front row, where the stars are staying, major trends etc.. -Catwalk shots from all the major shows. Celebrity fashion from the front row and all the parties and the best of backstage beauty looks etc... -Expert commentary from Marie Claire's fashion team. -Daily video reports. - Competition to win a Balenciaga beauty pack.

How does it work?

During Fashion Week (10th September - 10th October) Marie Claire TV will be re-skinned with all videos played through a uniquely designed sponsors branded player. The channel will feature bespoke content specific to the partnership in the form of advertorials and fashion galleries. The sponsorship package includes:- exclusive naming rights; all standard ad formats within Fashion Week channel; MCTV takeover with re-skin; competition; product inclusion within Beauty/Fashion Buy of the Day and dedicated advertorial.

Who's used it in the past?

Vivienne Westwood have sponsored the Marie Claire Fashion Channel in the past

Features / Benefits

Fashion Week will be the must-visit fashion destination for Autumn/Winter 11 catwalk shows and backstage coverage. Readers won't be able to resist the opportunity. This package includes the following guaranteed impressions: - 1,200,000 Fashion Week channel - 100,000 Advertorial impressions - 10,000 Competition plus 5 x Daily Newsletters sponsorship - to 160,000 strong database.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1,200,000 guaranteed impressions of Fashion Week channel
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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