This idea is archived

Sponsorship of Minder on Five starring Shane Richie.

Provided by Five
An opportunity to sponsor the revival of the classic series, Minder, scheduled on Five from Q1 2009.

Tell us about the Opportunity / What is it?

Contemporary revival of this classic comedy drama about the London criminal underworld. Originally running on ITV for 10 years from October 1979 - March 1994 starring Dennis Waterman as Terry McCann and George Cole as Arthur Daley, the new series will see Shane Richie take on the role of Arthur Daley. The new series will run over 6 one hour episodes, weekdays at 9pm. The sponsor will receive 1 x 15" opening credit, 6 x 5" break bumpers and 1 x 10" closing credit per episode. The new show promises all the heart and wit of the original but with a new boldness and glamour. Find out more...

What is the Marketing Objective?

To raise awareness of your brand.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated TVR - ABC1 adults 3.0
35 - 44
45 - 54
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 09 - 31 Mar 09BUILD AWARENESSSPONSORSHIP / MEDIA
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