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Brand opportunities with Nat Geo's 125th Anniversary

Provided by Sky Media
In January 2013, the National Geographic Society will be celebrating 125 years of encouraging and fostering future discoveries.

Tell us about the Opportunity / What is it?

In January 2013, the National Geographic Society will be celebrating 125 years of encouraging and fostering future discoveries. Sky Media & National Geographic are pleased to offer an advertiser the opportunity to be associated with the channel throughout 2013 as it celebrates this significant landmark year. The advertiser will have the opportunity to be a full channel sponsor for the whole year, with 10" idents running every hour of every day!

What is the Marketing Objective?

For 125 years, The National Geographic Society has been part of a knowledge evolution and today shares this with nearly ½ billion homes worldwide. This event will be marked with a stack of programming which will showcase NGC's contribution to exploration, travel and history.

How does it work?

Scheduling & Accreditation: January - December 2013. Channel Sponsorship shall provide a 1 x 10" credit every hour. Banners on the National Geographic website. A quarterly on air & online competition. Extending the Sponsorship will provide a quarterly competition to run throughout the year. 30" on air competition spots (6 per day). 4 competitions in total (1 month per competition). A branded microsite with competition page (natgeotv.com/uk. Promotion via social media shout outs and features in our monthly newsletter.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Key Stats. 46% of the National Geographic adult audience are ABC1. 69% of the audience are Men. 29 ABC1 Men TVRs per month. 14 million individuals reached in the last. year. 2.9 million Men 34-55's reached in the last year.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details14 million individuals reached last year.
35 - 44
45 - 54
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 13 - 13 Feb 13BUILD AWARENESSSPONSORSHIP / MEDIA
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