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Sponsorship of new JJ Abrams Drama 'Fringe' on Sky 1 HD

Provided by Sky Media
A fantastic opportunity to build brand awareness with Fringe - exclusively on Sky 1 HD.

Tell us about the Opportunity / What is it?

Fringe promises to be a unique take on the exploration of paranormal phenomena, with action-packed sequences and intriguing insights into activity beyond the realms of scientific explanation. Co-creator Roberto Orci, commented that Fringe "took its inspiration from The X-Files", but will wholly "differentiate through the characters," and be a whole-new take on the genre. JJ Abrams explained that the series was "an experiment" for him in comparison to his past TV creations - rather than require dedication week in week out from the viewer, it can be dipped in and out of.

What is the Marketing Objective?

Build brand awareness.

How does it work?

Fringe will air on Sky 1 and Sky 1 HD, plus Anytime TV for 13 x 60" shows @ 22:00. It will also be repeated on Sky 1 and Sky 2 (approximately 3 repeats per episode). Full broadcast sponsorship is being offered, comprising of; 15 seconds opening & closing credit, 6 x 5 seconds break bumpers:, and 5 second promos (logo only on all 20 second programme specific trailers).

Who's used it in the past?

This is a new opportunity.

Features / Benefits

There is also the chance to extend the sponsorship opportunity via Sky 1 Online. Sky1 online offers a great way to reach engaged 25-44 yr olds year as well as an essential part of an integrated programme sell. Extending the sponsorship onto the Sky1 site will create further engagement for the brand and also a direct response mechanic. The Sky1 site will provide in-depth micro-sites for Fringe, including; Editorial features, Photo galleries, Latest News, Cast picture galleries, and Behind the scenes video clips (where appropriate).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaching over 1.5m ABC1 adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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