Fringe promises to be a unique take on the exploration of paranormal phenomena, with action-packed sequences and intriguing insights into activity beyond the realms of scientific explanation. Co-creator Roberto Orci, commented that Fringe "took its inspiration from The X-Files", but will wholly "differentiate through the characters," and be a whole-new take on the genre. JJ Abrams explained that the series was "an experiment" for him in comparison to his past TV creations - rather than require dedication week in week out from the viewer, it can be dipped in and out of.

Build brand awareness.

Fringe will air on Sky 1 and Sky 1 HD, plus Anytime TV for 13 x 60" shows @ 22:00. It will also be repeated on Sky 1 and Sky 2 (approximately 3 repeats per episode). Full broadcast sponsorship is being offered, comprising of; 15 seconds opening & closing credit, 6 x 5 seconds break bumpers:, and 5 second promos (logo only on all 20 second programme specific trailers).

This is a new opportunity.

There is also the chance to extend the sponsorship opportunity via Sky 1 Online. Sky1 online offers a great way to reach engaged 25-44 yr olds year as well as an essential part of an integrated programme sell. Extending the sponsorship onto the Sky1 site will create further engagement for the brand and also a direct response mechanic. The Sky1 site will provide in-depth micro-sites for Fringe, including; Editorial features, Photo galleries, Latest News, Cast picture galleries, and Behind the scenes video clips (where appropriate).