This idea is archived

Sponsorship of Picturehouse Recommends - 75% ABC1 audience

Provided by Digital Cinema Media
Picturehouse Recommends magazine offers a brand the opportunity to partner with the UK's leading independent cinema chain

Tell us about the Opportunity / What is it?

This sponsorship offers a brand the chance to gain a presence with the UK's largest independent art house cinema chain on multiple platforms including print, on screen, on line and within the cinema foyer. The package includes sponsorship of Picturehouse Recommends magazine, which sits at the heart of the Picturehouse circuit and is used to promote films they consider to be the best releases of the quarter. The sponsorships offers association with every 'recommended film' through trailers, film previews and screenings, as well as off screen and online opportunities.

What is the Marketing Objective?

The circuit benefits from a slightly older more affluent audience than the cinema average, so the sponsorship would suit a brand trying to gain brand awareness, recognition or film association with the audience of the countries leading and most respected independent cinema chain.

How does it work?

The sponsorship works by following the life-cycle of the films that feature in the magazine. Beyond sponsoring the magazine, your brand would receive a 5 second bumper attached to the front of the film's trailer, a 30 second advert whenever the film is played out ( est. 2,230,694 yearly admissions) and solus advertising in front of all members' previews. Picturehouse is a circuit made up of 18 cinemas nationwide, and as a result of its programming, attracts a more upmarket and affluent audience. As well as being cinemas, many sites include bars, restaurants etc.

Who's used it in the past?

This is a brand new opportunity and would suit an upmarket advertiser looking for association with film, as well as the UK's most established independent cinema chain.

Features / Benefits

The sponsor will benefit from being featured within the magazine - (250,000 circulated every quarter), 5" Bumper and 30" Trailer(Est. yearly admissions - 2,230,694), Member Previews (Est. yearly admissions - 48,000) plus 12 weeks foyer promotion (Est. 623,000 opportunities to see) and online presence via the Picturehouse Recommends website (945,000 yearly impressions). This sponsorship offers a brand the opportunity to partner alongside the Picturehouse circuit, which is considered to be the antithesis to the modern day cinema multiplex.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kMagazine circulation - 250,000 every quarter. 75% ABC1's
35 - 44
45 - 54
55 - 64
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service