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Sponsor Rihanna's Brand New Fashion Series on Sky Living

Provided by Sky Media
Exclusive opportunity for brands to be integrated into one of Sky Living's brand new commissions from executive producer Rihanna

Tell us about the Opportunity / What is it?

Sky Media is proud to announce an exclusive opportunity for brands to be integrated into one of Sky Living's brand new commissions from executive producer Rihanna. In her first series as an executive producer (title to be confirmed), music and fashion icon Rihanna has tasked Girls Aloud star Nicola Roberts with a mission to find Britain's most promising fashion designers with the image, vision and creativity to dress some of the world's hottest musicians.

What is the Marketing Objective?

Opportunity to build awareness of your brand with a female dominated audience.

How does it work?

The series will run over 10 x 1 hour episodes during peak time programming on Sky Living throughout Summer 2012. As part of the sponsorship, opportunities will include: Series sponsorship; Product Placement and Retailer partnership. Sponsorship will also include up to 2 repeats per week on the Sky Living Channels and any showings on Sky Anytime and Sky Go.

Who's used it in the past?

Please contact Mike Murphy for further details.

Features / Benefits

Opportunity to associate your brand with one of the UK's flagship pay TV brands. Sky Living has rightly achieved a reputation for innovative, fresh and talked about programming. The Sky Media team can develop a bespoke sponsorship solution across multiple platforms, please contact us to discuss your brands objectives.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated coverage of 718,000 ABC1 females
16 - 24
25 - 34
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jul 12 - 31 Aug 12BUILD AWARENESSPRODUCT PLACEMENT
SPONSORSHIP / MEDIA
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