This idea is archived

Sponsorship of Sky Movies Action and Adventure

Provided by Sky Media
The opportunity exists for a sponsor to take full ownership of Sky Movies Action & Adventure across all platforms.

Tell us about the Opportunity / What is it?

Another movies re-brand taking place in 2010 is Sky Movies Action And Adventure! Like all movie channels on Sky, Action and Adventure is a 24 hour channel showing the best in high octane, edge of your seats movies. Great titles coming later this year include: Quantum Of Solace, Fast and Furious, Watchmen, Crank 2: High Voltage, 12 Rounds, X Men Origins: Wolverine, Terminator Salvation, G.I. Joe: Rise Of The Cobra, Star Trek and much more!Sky Media are offering a sponsor to take full ownership of Sky Movies Action & Adventure across all platforms.

What is the Marketing Objective?

An excellent opportunity to build awareness of your brand and brand recall.

How does it work?

The opportunity exists for a sponsor to take full ownership of Sky Movies Action & Adventure across all platforms. This allows the sponsor to own 12 movies per day from Monday to Sunday, a total of 84 movies per week and a whopping 4,368 movies per year.

Who's used it in the past?

A brand new opportunity, however will suit brands, such as BMW, British Airways, etc.

Features / Benefits

Choice is a great thing, as long as it improves the customer experience, that's why Sky Movies has re-launched to a genre based service, making it easier then ever for viewers to find the films they want to watch. With access to over 850 films shown on our linear channels each month, Sky Movies really is the home of an unrivalled range of quality content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTarget audience: 24-44 year old adults with a male bias
25 - 34
35 - 44
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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