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Sponsorship of Sky Sports coverage of the Barclays ATP Finals

Provided by Sky Media
Communicate directly with an up market, male biased audience in their 'chosen environment'.

Tell us about the Opportunity / What is it?

The Barclays ATP World Tour Finals is played at the end of each year, involving the top eight players in the men's tennis world rankings. With the quality of each match akin to that of Grand Slam quarter final or better, this is one sporting spectacle you can not afford to miss. This November, the worlds top tennis players will have no place to hide as the Barclays ATP World Tour Finals comes to the O2 in London for the second time. Sky is offering advertisers the opportunity to sponsor Sky Sports coverage of The Barclays ATP World Tour Finals live from the O2 arena.

What is the Marketing Objective?

Build awareness of your brand and become associated with quality sports coverage.

How does it work?

ATP World Tour Finals begins 21st November and will be shown on Sky Sports Network (1, 2, 3, 4, HD1, HD2 & HD3). Live and highlights coverage will be broadcast from the O2 in London. The sponsor will receive opening and closing credits lasting up to 15 seconds, 10 x 5 second break bumpers either side of the commercial break per hour of live tennis coverage. The sponsor will be featured visually, and where possible, verbally, on all promotional trailers specific to the ATP World Tour Finals across Sky Sports.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

Benefits include to sponsors: -Association with not only the programming, but with Sky Sports HD -Association with one of the most popular tennis events of the year -Association with the very best of sport - world class, professional image -Communicating directly with up market, male biased audience in their 'chosen environment' (Sky Sports profile: 72% under 55, 71% male, 75% Abc1c2) -In 2009 more than 60 hours of coverage was featured live across Sky Sports Network.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.8 million adults with a male bias
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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