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Sponsorship of Sky Sports England cricket home matches 2010

Provided by Sky Media
Sky Sports is proud to announce live coverage of England's Home Test Match Series against both Bangladesh and Pakistan in 2010.

Tell us about the Opportunity / What is it?

The England cricket team will first play host to Bangladesh after returning from their winter tour there in February & March, before taking on Pakistan in the last Home Test Series prior to their trip down under to retain The Ashes. Sky Sports is scheduling 30 days coverage of international cricket. Sponsorship of Sky Sports England's home test matches 2010 is currently on offer to advertisers.

What is the Marketing Objective?

An excellent opportunity to build awareness of your brand and to get more people involved in the sport.

How does it work?

Coverage will include, Sky Sports Network (1, 2, 3, Xtra, HD1, HD2 & HD3), Live coverage between 10:30 - 18:30 and highlights/repeats. The sponsor will receive opening and closing credit, opportunity to be featured both visually and verbally in a title sequence lasting up to 15 seconds.The sponsor will be featured in the corner of the screen (information bar) for approximately 5 seconds. The sponsor will get a 5 second full screen break bumper entering the commercial break, and a 5 second logo break on leaving the commercial break.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Focuses on the nations obsession with sport - Great way to target younger audiences - All in fantastic HD, allowing 4 times better picture quality, showing off the stunning locations of the shows - Sky Sports offers a great way to reach targeted audiences as well as an essential part of an integrated programme sell.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSeries coverage: 5.6m adults with a male bias
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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