This idea is archived

Sponsorship of Sky Sports English Home Test Cricket

Provided by Sky Media
Sky Media are seeking a brand to become the exclusive of England Test Match cricket in 2011

Tell us about the Opportunity / What is it?

Sky Sports HD is the definitive broadcaster of domestic and international cricket, showing coverage from all over the globe this year and next. England will begin the international season by taking on Sri Lanka in three npower Tests, including the first Test to be staged at the Rose Bowl. India will then take on their hosts in a four-match npower Test series ahead of NatWest International T20s later on. Sky Sports HD follows both teams as they provide a challenge for England in the shorter forms of the game in what will promise to be a highly competitive summer of cricket.

What is the Marketing Objective?

An excellent opportunity to build brand awareness through targeting an audience of cricket enthusiasts.

How does it work?

The event will be broadcast across the Sky Sports Network, 1, 2, 3, 4, HD1, HD2, HD3 and HD4, kicking off with the1st npower test on the 26th of May 2011 V Sri Lanka in Cardiff. Sponsorship will include Highlights and/or Repeat programming, with Live coverage from 10:30 - 6:30 per day; with 2 hour highlights programmes broadcast later the same evening and again the following morning. For full specifications of the sponsorship, set to include opening and closing credits, break bumpers and logo break bumpers please see our attachment.

Who's used it in the past?

Previous Sky Sports coverage sponsors have included Gillette, Ford, Bet 365 and Sure for Men.

Features / Benefits is the number one commercial sports website in the UK reaching an average of 5.3million Unique Users per month. Sky Sports Cricket provides all of the up to the minute news and information a cricket fan could wish for and as part of the broadcast sponsorship Sky are offering a variety of intergrated solutions across the Sky Sports website and mobile; for more information please see attachment.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kPredicted reach of 5.4 m, with a predominantly male bias
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service