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Sponsorship of South American 2010 FIFA World Cup Qualifiers

Provided by Sky Media
Sponsor coverage of the South American World Cup qualifying matches on Sky Sports. Predicted audience of 3 mil adults.

Tell us about the Opportunity / What is it?

Sky Sports are also proud to announce live coverage of fixtures from the South American World Cup Qualifying Group for the 2010 FIFA World Cup, featuring home and away qualifying matches involving two of the probable favourites, Brazil and Argentina. Already under way, the South American Qualifying Group will showcase some of the world's greatest talents - Messi, Ronaldinho and Kaka, along with a few Premier League favourites such as Javier Mascherano and Carlos Tevez. The sponsor will receive broadcast sponsorship accreditation for each match. Find out more...

What is the Marketing Objective?

- Build brand awareness with an interested 'choose to watch' audience - Association with International Football, including some of the most skilful and popular players on the planet - Association with Sky Sports brand, premium brand association - Communicating directly with younger, mid/up-market, male biased audience in their chosen environment - Brand stand-out and point of difference to communication strategy.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted audience of 3 mil adults with a male bias.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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