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Sponsorship of Strike Back, a new action drama on Sky1

Provided by Sky Media
Target a predominantly male audience of 16-34 year old adults through sponsorship of this new adrenaline-fuelled drama.

Tell us about the Opportunity / What is it?

Strike Back is the adrenaline-fuelled contemporary action drama from Sky1. This new drama has an outstanding cast which includes Richard Armitage (Spooks, Robin Hood) as John Porter and Andrew Lincoln (This Life, Teachers) as Hugh Collinson. Strike Back is a story of deception, redemption and revenge, all played out in the interlinked lives of two former soldiers; Major Hugh Collinson and discharged veteran John Porter. Their paths last crossed seven years ago. Now, amidst a new hostage crisis in the Middle East, their lives are about to collide again.

What is the Marketing Objective?

To build awareness of your brand and associate with award winning entertainment channel, Sky1.

How does it work?

Sponsorship of Strike Back on Sky1 is now being offered. The drama will run over 6 x 60 minute episode and will air on Sky1 and Sky1 HD at 21.00, with repeats on Sky1 and Sky2 and showings on Sky Anytime. The sponsor will receive 15 seconds opening and closing credits and 6 x 5 secs break bumpers per show plus logo accreditation on all programme specific trailers that are 20 seconds or greater in length. There is also the opportunity to extend the sponsorship to online, please see attached document for details.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Adaptation of a hugely successful novel by best-selling author Chris Ryan - Fantastic cast with a large popular following - Strike Back will be supported by a big Above the line and press campaign - Simulcast on Sky1 HD, allowing 4 times better picture quality, showing off the stunning locations of the shows - Association with award winning entertainment channel Sky1

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 adults aged 16-34 with a male bias.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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