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Sponsorship of The Autumn Beauty Package

Provided by Time Inc. UK
Opportunity to sponsor online content about Autumn beauty via our stable of beauty sites, Marie Claire, Look, Now & InStyle

Tell us about the Opportunity / What is it?

The Autumn Beauty Package provides women with everything they need to know about getting ready for autumn in one place. Our stable of beauty sites, Marie Claire, Look, Now and InStyle will help you get your body ready for Autumn by covering everything from best beauty products for exfoliating, moisturising and maintenance throughout winter, fitness regimes, diets and much more. For the first time ever we will be able to promote this content in one seamless sponsorship opportunity.

What is the Marketing Objective?

Targeting young and affluent consumers in a core age group of 15-34 passionate about looking good and feeling great. The core audience are focused on looking good as it inspires them and promotes inner confidence. 59% say they're influenced by online articles/reviews and 29% say they're influenced by online ads. Women spend nearly £130 on facial skincare and 82% of younger women say they love trying out new beauty. 62% say they use the internet to research, with 58% saying they do the same with skincare product.

How does it work?

The sponsorship will wrap around existing beauty content on each site in the form of traffic and editorial drivers, driving to a stand alone content lounge housing editorial around core content areas as above. July-September Marie Claire, InStyle, Now and Look will reach over 4 million unique users and these users will be exposed to the sponsorship in some way.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Beauty is crucial to young women and an integral part of their overall image, increasing their confidence and allowing them to express their personality. Furthermore, looking good inspires confidence among women, with 85% saying "looking good makes me feel good" ... Users will spend a significant amount of time engaging with the content and consequently the partner branding. It is expected that the sponsorship will generate a positive uplift in brand perception given previous campaign successes.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach over 4 million unique users
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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