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Sponsorship of The Dresden Files on Sky One

Provided by Sky Media
The opportunity exists to sponsor this new to Sky One sc-fi series (first production work from Nicolas Cage)

Tell us about the Opportunity / What is it?

New to Sky One in 2007 and based on the best-selling series of novels by Jim Butcher, the Dresden Files tells the story of Harry Dresden (Paul Blackthorn, 24, Holby City) a Chicago-based private detective with extraordinary abilities. Where others see typical crimes of assault, kidnapping and murder as the work of depraved people with an indifference for human pain, Harry is more than likely to see supernatural forces at work. Thats because he's a wizard! A real one at that and the only legitimate sorcerer listed in the yellow pages.

What is the Marketing Objective?

To build brand awareness with an interested , loyal sci-fi audience

How does it work?

This is a programme sponsorship opportunity on Sky One and Two, covering 13 x 60 minute episodes (plus 24 additional repeat transmissions). Opening & Closing Credits of 15 seconds,Break bumpers: 6 x 5 seconds and Promos: 5 seconds of logo only on all 30 second programme specific trailers Their is also the chance to extend sponsorship to online, text, interactive and mobile.

Who's used it in the past?

This a brand new series with no previous assosiations, this is a chance to build your brands relationship with a TV series based on a hit novel.

Features / Benefits

A perfect opportunity to develop a fully integrated sponsorship campaign, targeting a younger group of interested viewers with a higher disposable income than their terrestrial counterparts.Science Fiction programming on Sky One consistently delivers large and loyal audiences. We can joint fund pre and post wave research and provide production work with our own creative agency.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k2,886 (000s) Target audience 16-34 year olds
LocationTimingsMarketing ObjectiveOpportunity Type
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