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Sponsorship of the IPC Girls Festival Survival Guide Package

Provided by Time Inc. UK
Ownership of festival content across Marieclaire, Instyle, Look and Now websites & integrate into our Festival i-phone app.

Tell us about the Opportunity / What is it?

IPC Media is the UK's leading publisher of consumer magazines and websites, are offering particularly brands looking to develop an association with fashion through music. The Girls Festival Survival Guide package provides our fashionista festival goers with their ultimate survival guide for the summer ahead. Our stable of fashion sites, Marieclaire, Instyle, Look and Now cover the fashion, beauty and news across the major festivals throughout the summer and for the first time ever we are pulling this content together into a single festival content lounge.

What is the Marketing Objective?

To build awareness of your brand and target the core audience with fashion through music.

How does it work?

A headline partner has the opportunity to own all aspects of the festival content across these 4 sites and integrate into our Festival i-phone app. The Girls Festival Survival Guide offers partners the opportunity to align themselves with the most iconic fashion titles within the IPC stable in a new an innovative way. The core audience attends festivals and are focused on looking fashionable throughout the festival period. A third of women going to a music festival buy new wardrobes for the event. 912,000 women went to a music festival last year: of those 34% were ABC1.

Who's used it in the past?

This is a true media first. The first time we have been able to pull all of these brands together in one place.

Features / Benefits

Partner featured on Marieclaire, InStyle, Now and Look websites will reach over 8m unique users and these users will be exposed to the festival coverage in some way. Users will spend a significant amount of time engaging with the content and consequently the partner branding. It is expected that the sponsorship will generate a positive uplift in brand perception given previous campaigns successes. A great way to target young affluent consumers in the pre/no family life stage are the most likely festival goers (readers of Marie Claire, Look, InStyle and Now are 61% ABC1).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach over 8m unique users
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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