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Sponsorship of the Family Day Out Planning Tool

Provided by iVillage UK (OLD)
A bespoke tool designed to deliver parents the information that they are looking for.

Tell us about the Opportunity / What is it?

Raise brand awareness amongst families using ivillage's family day out planning tool. The user is asked a number of questions in order to generate various options available to them. These can be “Age of children,” “Region of the U.K” and “Type of Activity” e.g. Educational (museum,) outdoor (beach) or active (walks) etc. The user inputs the information and the choices determine the results generated. The tool will produce a comprehensive listing that cover all 86 counties, thereby providing key information to parents in a quick and easy to use format.

What is the Marketing Objective?

An opportunity for the advertiser who is looking to raise their brand awareness to young families within a targeted environment

How does it work?

This is your chance to advertise to the thousands of users of the family day out planning tool. You can undertake various forms of advertising and we are happy to discuss what would work for you. Due to the fact that the tool provides exactly what the user has asked it too, it is an invaluable resource for the consumer. ivillage’s busy mums will appreciate having new idea’s delivered to them. Your ad will appear within an environment that is interactive and engaging both for the user and the sponsor.

Who's used it in the past?

This is a new opportunity, creating the perfect chance for you to leave your mark on the minds of consumers.

Features / Benefits

iVillage is the biggest site for women in the U.K and has been for the last 5 years. Our brand is a trusted one and 1 in 4 women come to us for information, support and fun. 46 % of our users are mums and so the Family Day Out planning tool will be of natural appeal to a large audience. The sponsor will be able to be strongly associated with families and with the family spending time together being active. The brand will be front of mind every time the mum uses the tool. And benefit from being exposed directly to the consumer through an intelligent and positive route.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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