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Sponsorship of the 'Prime Crime' strand on Hallmark

Provided by Sky Media
Opportunity to reach approx 2.4m adults per week and build a strong association with Hallmark's highly popular crime programming

Tell us about the Opportunity / What is it?

Sky Media and NBC Universal are pleased to offer an advertiser the opportunity to create a unique association with Hallmark's 'Prime Crime' strand, from 19:00 - 24:00 Monday until Sunday. Hallmark Channel offers the very best in high-quality drama, from award-winning series to gripping films and thrilling mini-series. This is a great opportunity to build a strong association with Hallmark's highly popular crime programming (including UK premieres) and the channel's loyal viewers - who are in fact the 4th most loyal TV consumers in the UK.

What is the Marketing Objective?

Build awareness of your brand with the loyal Hallmark audience.

How does it work?

Hallmark's 'Prime Crime' programming includes Law & Order, the longest-running crime series and the second-longest-running drama series in the history of television; House, Without A Trace; Monk, Damages and Psych. The sponsorship package includes: 15" opening and closing credit accreditation and 2 x 5 seconds break bumpers per centre break per programme. All programming could be accredited and promoted as 'Product X - sponsors Primetime on Hallmark' to add cohesion to the package.

Who's used it in the past?

Please contact a member of the Sky Media team for details of brands who have used this opportunity in the past.

Features / Benefits

- Hallmark Channel is currently ranked 7th in PRIMETIME (October 2008) thanks to a raft of award-winning shows including Law & Order and House. - Reaching approximately 2.4 million Adults each week it has a strong female profile - 67%. (Q1 '09) - 45% of Hallmark Channel viewers are ABC1 with 48% of viewers between the ages of 16-44. - Hallmark attracts the 4th most loyal audience of all TV channels in the UK (Jan-Sept 08) with viewers watching for an average of 78 minutes a day.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.4m adults per week - 67% female.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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