CASE STUDY: Black Shuck Gin & Adsmart Raising a Glass to Success

Provided by Sky Media
Black Shuck Gin Targeted Over 50,000 Households Through AdSmart Across The East Anglian Postcodes

What was the Challenge / Background of the Campaign?

Black Shuck Gin are a manufacture of quality gins, rums & vodkas, produced from their distillery in Norfolk. As well as being able to purchase directly online, their products are available from a range of regional outlets

What was the Campaign Objective?

The objective was to build brand awareness from the local gin drinking market who would either come to the website and purchase direct or taste their spirits when visiting stockists throughout Norfolk and Suffolk.

What was the Solution?

Black Shuck Gin targeted over 50,000 households through AdSmart across the East Anglian postcodes of NR, IP, CB and PE using Experian Mosaic groups that focused on people who are most likely to purchase gin online.

What were the Results?

Top Line results +50% more regional stocklist enquires (and 2 new stocklists now supply their products). +400% increase of additional social media engagements. +700 increase in online sales via their website

What were the Key Learnings of this Campaign?

"Our TV ad reached the perfect audience and based on the excellent results from our first campaign we are very excited to be planning our next campaign with AdSmart." Patrick and Sarah Saunders, Joint Managing Directors

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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