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Sponsor The Valleys, a brand new reality series on MTV

Provided by Sky Media
Reach 16-34 year olds with The Valleys, similar to one of MTV's highest rating unscripted reality series, Geordie Shore.

Tell us about the Opportunity / What is it?

MTV and Sky Media are proud to offer brands the chance to sponsor the brand new reality series, The Valleys! MTV will be heading deep into the South Wales Valleys to find a group of young people from areas such as Tonyrefail and Tonypandy to feature in its next non-scripted show. Plucked from the tranquillity of Valley life, the cast will be given the opportunity to leave their hamlet towns and change their lives in the city of Cardiff. Over a 6 week period, audiences will watch as the youngsters balance new job opportunities in a brand new city.

What is the Marketing Objective?

Opportunity to build awareness of your brand with the 16-34 year old audience.

How does it work?

The series will run over 6 x 60 minute episodes on the MTV network. The sponsor will receive opening and closing credits, break bumpers and logo accreditation on trailers. There will also be the opportunity to extend the sponsorship online.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Authentic, real, brave and genuine, the series will be very funny and warm as well as controversial. It features a group of big characters with even bigger dreams. They all want to change their lives for the better with the opportunities that the show will give them, showing the journey that every kid has to go through - leaving home and making it out in the world. It will follow them as they try to build their careers, and follow their hopes and dreams...will they make it or not?

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated Sponsorship Coverage: 12.71% of all A1634s (1.9m)
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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