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Sponsorship of TV specialist cooking series 'The Wright Way'

Provided by The Wright Way
Sponsorship and product placement needed to put the 13 episode TV show "The Wright Way" into production.

Tell us about the Opportunity / What is it?

The Wright Way is a television series based around Chef Lee's talent in the kitchen for creating efficient meals. Chef Lee's sense of humour and personality will be present throughout the whole series. His ability to cook in the kitchen will make adult and younger viewers at home feel comfortable with these easy to do recipes that have been invented by his culinary know how and efficiency.

What is the Marketing Objective?

Includes your product being prominently displayed on our set with our cable affiliate stations. The Wright Way will also include your company in "The Best of" DVD, which are bits and pieces of the 13 shows delivered to national magazine editors. The Wright Way will use the product on 13 shows. Your Company logo will be linked to the front page of our website for the remainder of the season. The Wright Way will write a testimonial on the products that your company represents. Please see web site for full package details.

How does it work?

As this is my first series, the networks air it on a sponsorship contract, Which means I will need to find sponsorship and product placment. Networks are looking to are in ocober.

Who's used it in the past?

This is my first series

Features / Benefits

Your Product or company name will appear on each Episode. Includes your product being prominently displayed on our set with our cable affiliate stations. The Wright Way will also include your company in "The Best of" DVD, which are bits and pieces of the 13 shows delivered to national magazine editors. The Wright Way will use the product on 4 shows. Your Company logo will be linked to the front page of our website for the remainder of the season. The Wright Way will write a testimonial on the products that your company represents

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kDirect TV: 20million households, PBS: 45 million households
All adultsBoth
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALUntil 01 Oct 12BUILD AWARENESSSPONSORSHIP / MEDIA
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