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Sponsorship of Weekday Night Movies on Sky

Provided by Sky Media
The opportunity exists for a sponsor to take ownership of Sky Movies on weekdays.

Tell us about the Opportunity / What is it?

Sky Movies is the definitive film service in the UK with 10 digital screens, showing up to 30 films per night, presenting an unrivalled service of more than 2,000 different films a year. Selected Sky Movies channels are now also available in HD. There’s something for everyone, combining the latest Hollywood hits with romance, comedy, suspense, action, horror, and classics. With mid week premieres and the Saturday night premieres repeated on a Tuesday this is a great value sponsorship package. Titles for 2006 include: War of the Worlds, Cinderella Man, Fantastic Four.

What is the Marketing Objective?

Build awareness through association with high quality upmarket entertainment.

How does it work?

15" sponsorship credits going into and coming out of every weekday film broadcasts starting between 6pm and midnight. Across all 10 Sky Movie screens, plus two HD screens. No films are interupted with on air advertising. Chance to take advantage of integrated approach with full ownership of all advertising inventory on relevant content of and/or sponsorship of certain streams of Sky by Broadband and/or opportunities with Sky Digital's text service.

Who's used it in the past?

This campaign has been successful in the past for Maltesers, who did a similar stunt on Monday and Tuesday nights. Sky Movies currently carries Sony Bravia, Panasonic and Hitachi as sponsors of their weekend premieres and World Cinema strand respectively.

Features / Benefits

A perfect opportunity to develop a fully integrated sponsorship, targeting a younger group of interested viewers with a higher disposable income than their terrestrial counterparts. We can joint fund pre and post wave research and provide production work with our own creative agency.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kAdults 16-34, 3.95m reach
LocationTimingsMarketing ObjectiveOpportunity Type
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