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Sponsorship of Wordplay - a new live studio game show on Five

Provided by Five
Five's new live studio game show where four players face off over 8 rounds that test their puzzle solving skills to the limit.

Tell us about the Opportunity / What is it?

Wordplay is a new live studio game show from Five, where four players face off over 8 rounds that test their puzzle solving skills to the limit. If they manage to solve the puzzles, they will try to crack the combination to the safe. The four contestants will be whittled down to just one player who will try to open the safe to take all the money inside. The series will air weekdays at 12.55pm and will run over 35 x 60 minute episodes. The sponsor will receive 1 x 15" opening credit, 6 x 5" break bumpers and 1 x 10" closing credit per episode. Find out more...

What is the Marketing Objective?

Raise brand awareness.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated TVRS - Adults: 0.4, Housewives: 0.2, Women: 0.4
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL19 Jun 09 - 19 Jul 09BUILD AWARENESSSPONSORSHIP / MEDIA
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