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Sponsorship opportunity for KISS Style

Provided by Bauer Media
Connect with music loving fashionistas through fresh, social and engaging content.

Tell us about the Opportunity / What is it?

KISS Style is KISS' fashion strand of branded content. In every episode,KISS presenters and a well regarded Fashion blogger take audience members through the look of a core KISS artist.Viewers then have the chance to win that episode's look.KISS Style is visually based, with content being filmed on location and lasting approximately 4 minutes each episode.Presenters and talent are encouraged to socially-document the day of filming so followers can share the content across Facebook, Twitter and YouTube. KISS Style has a 360 media delivery across all KISS platforms.

What is the Marketing Objective?

Target 15-34 year old audience members who are passionate about fashion and music. This is a high engagement opportunity,regularly encouraging social interaction and audience participation through a fun and rewarding competition.Align your brand with a fresh,stylish and trendy show.

How does it work?

Brand partnership opportunities will be developed bespoke to a client brief.Potential partnerships that would work well with this content are Fashion,Beauty,Style and Health brands, brands whose target demo are index well for the above,female-targeted brands (although a male version of KISS Style can be done),and brands interested in product trial and sampling as prize incentives.Possible platforms to take advantage of include KISS FM UK,KISSTORY,KISS Fresh,KISSFMUK.COM,KISS Kube,KISS YouTube,KISS Facebook and KISS Twitter.

Who's used it in the past?

Please contact Bauer Media for details.

Features / Benefits

A 13 week campaign with KISS Style is expected to deliver a reach of 9.8 million consumers.This reach covers passionate consumers who have strong connections to fashion and music.KISS audience spend on average £65pm on fashion and 60% rate music as the most important thing to them - above friends and family!Brands whose key messaging matches the context of the show could achieve high impact with these viewers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details15-34 Female
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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