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Sponsorship opportunity for the new TV show "Lone Star"

Provided by Sky Media
Adverise to 16-34 year old adults through sponsorship of the UK premiere of Lone Star from the creators of Party of Five.

Tell us about the Opportunity / What is it?

Sky1 HD is proud to announce the arrival of a brand new drama show 'Lone Star'. Sky Media are offering advertisers the opportunity to sponsor "Lone Star", a provocative soap set against the backdrop of big Texas oil, from the creators of "Party of Five"; Marc Webb, the director of "(500) Days of Summer"; and creator Kyle Killen. "Lone Star" is due to air on Sky1 in from the start of January 2011; providing both television and online opportunities.

What is the Marketing Objective?

Excellent opportunity to build brand awareness and to associate with quality Sky1 programming.

How does it work?

Sponsors will receive 15 seconds opening & closing credits and 2 x 5 second break bumpers per centre break. Logo accreditation shall also be provided on all programme specific trailers that are 20 seconds or more in length. Additionally Sky1's Bafta-award winning new media team have created dozens of flagship experiences for the channel's hit shows at The Sky1 site offers customised headline sponsor integration across its show sites next to exclusive access, photos and video interviews with the stars of hit Sky1 shows.

Who's used it in the past?

Kia successfully sponsored the Lost television phenomenon on Sky1 HD

Features / Benefits

- Available for sponsorship as part of the US Drama package which includes the brand new series of House, Bones, Lie To Me, Fringe and NCIS:LA and the exclusive new US series Ride Along - Fantastic newly commissioned drama on Sky1 HD - From the creators of Party OF Five - Featuring an excellent cast that will attract viewers including newcomer James Wolk, Jon Voight (Midnight Cowboy, 24 Deliverence) and Mark Deklin (Nip/Tuck, Desperate Housewives) - Simulcast on Sky1 HD allowing 4 times better picture quality - Multi platform distribution sponsorship.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.7 million 16-34 year old adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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