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Sponsorship opportunity: She's Having a Baby

Provided by Sky Media
Sky Living is proud to announce new intimate commission that brings all the ups and downs of pregnancy and childbirth.

Tell us about the Opportunity / What is it?

She's Having a Baby brings Sky Living all the ups and downs of pregnancy and childbirth. Each episode will feature two mums to be, charting their bumpy ride over the months leading up to the birth. The programme provides the right brand a unique chance to create an association to this intimate show and reach a huge audience of women, housewives and kids as well and young and mature families.

How does it work?

Scheduling: Sky Living, HD and +1. Starts Summer 2014 consisting of 8 x 60min episodes plus repeats on Sky Living channels and any showings on Sky On Demand and Sky Go. Sponsor Credits: Opening and closing credits and break bumpers. The programme sponsor will receive logo accreditation on all programme specific trailers. Online: Permanent headline sponsor placement on all show pages across Sky Roadblock of all display placements on show microsite. Video sponsorship bumpers on show video clips. 500,000 Run of entertainment sites mixed format ad placements.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

The show will give viewers realistic accounts of pregnancy, childbirth and parenthood which resonate well with men & women thus increasing coverage. This is the first parenting documentary on Sky Living enabling a sponsor to associate with brand new content and what is a first for the channel. There is a huge appetite for baby/parenting programmes and so we expect this show to deliver strong ratings and thus reach for the sponsor.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted ratings: W44 1TVR; HWCH 0.96TVR; W34 0.98
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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