Sponsorship Opportunity - The Snow Report on Sky News

Provided by Sky Media
Delivering all the latest piste/snowfall info throughout the day during the ski season from all the major ski resorts in Europe.

Tell us about the Opportunity / What is it?

Providing insight and analysis 24 hours a day, the multi-award-winning Sky News service thrives on setting the news agenda. With a stellar line up of experts across the journalistic field from foreign affairs to finance, business to light-hearted stories - the UK's first dedicated rolling news channel is the definitive location for breaking news.

What is the Marketing Objective?

Delivering all the latest piste and snowfall information throughout the day during the ski season, the Snow Reports offer the latest comprehensive round-up from all the major ski resorts across Europe from Austria to Andorra. With three live reports provided by our award-winning Sky News weather team throughout the day, seven days a week, it has never been easier to get your ski and snow fix exclusively on Sky News.

How does it work?

Scheduling Period: 1 November 2019-31 March 2020 Duration: Up to 1 minute report Frequency: Daily at approx 06:45, 08:45 & 19:45. Throughout the campaign period, a brand will receive a continuous presence across Sky News with the average ABC1 adult seeing the sponsorship creative 10 times or more. As part of the opportunity a brand can amplify their campaign further by extending the sponsorship to Skynews.com, Sky News mobile & SkyGo if digital assets are available. For additional investment they can also extend to the International or Republic of Ireland Sky News feeds.

Features / Benefits

Sponsor branding is estimated to reach over 6m people across the campaign period. Frequency: An estimated 454 reports will be broadcast across the campaign period, equating to 908 sponsor credits. Secondage: Spanning 5 months, the sponsor will receive an estimated 6,810 seconds of sponsor branding around the UK's first dedicated rolling news service

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach over 6.3m adults across the campaign period
All adultsBoth
ABC1
ONLINE
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 31 Mar 20BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / SKIING
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