Sponsorship Opportunity - The Snow Report on Sky News

Provided by Sky Media
Delivering all the latest piste/snowfall info throughout the day during the ski season from all the major ski resorts in Europe

Tell us about the Opportunity / What is it?

Providing insight and analysis 24 hours a day, the multi-award-winning Sky News service thrives on setting the news agenda. This exclusive seasonal opportunity is offered by Sky Media to sponsor the Snow Reports on Sky News. This factual and unique short daily report plays out within regular Sky News programming appealing directly to a significant and loyal, mainly ABC1 Adult audience. It gives a brand high frequency across the Ski holiday season on a trusted and respected news platform.

What is the Marketing Objective?

It gives a brand high frequency across the Ski holiday season on a trusted and respected news platform. There is also option to extend the association further to Skynews.com, Sky News mobile and Sky Go, included within the investment. The opportunity can be extended beyond the UK, to ROI & International territories representing a fantastic cross-platform opportunity for a brand to associate itself with our award-winning Sky News platform.

How does it work?

Delivering all the latest piste and snowfall information throughout the day during the ski season, the Snow Reports offer the latest comprehensive round-up from all the major ski resorts across Europe from Austria to Andorra. With four live reports provided by our award-winning Sky News weather team throughout the day, seven days a week, it has never been easier to get your ski and snow fix exclusively on Sky News.

Features / Benefits

Sponsor branding is estimated to reach over 6.3m adults across the campaign period. An estimated 612 reports will be broadcast across the campaign period, equating to 1,224 sponsor credits playing out on Sky News Spanning 5 months, the sponsor will receive an estimated 9,180 seconds of sponsor branding around the UK's first dedicated rolling news service. Throughout the campaign period, a brand will receive a continuous presence across Sky News with the average ABC1 male seeing the sponsorship creative 17 times or more.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach over 6.3m adults across the campaign period
All adultsBoth
ABC1
ONLINE
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 31 Mar 19BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / SKIING
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