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Sponsorship opportunity to reach under 10's on fun kids radio

Provided by RadioWorks Ltd
Dennis and Gnasher's radio show is every Saturday from 9am - 10am on Fun Kids and will start on the 3rd of July 2010.

Tell us about the Opportunity / What is it?

Dennis and Gnasher have been signed up as the new DJ's on Fun Kids radio!!! Will you be the sponsor? Presented by mischievous Dennis and Gnasher this menacingly funny show is jam packed with great music, jokes, laughter, naughtiness and will get listeners jumping on their beds and singing at the top of their voices! Fun Kids is the only radio station in the UK for children under 10 and their parents and carers  It broadcasts on DAB in London and across UK online at You also received advertising within Beano magazine as part of the sponsorship

What is the Marketing Objective?

To raise awareness among kids under 10's and their parents.

How does it work?

Fortnightly splash (13 in total) in the Beano magazine promoting the radio activity and the sponsor Dedicated webpage created on promoting the shows and the sponsor OnAir sponsorship of the radio shows Online sponsorship of dedicated webpage on the website Presence in the Fun Kids newsletter for duration of activity

Who's used it in the past?

New Opportunity

Features / Benefits

Unique opportunity to reach under 10's and their parents. Your brand talks to this audience with very little wastage. Reach more audience in this demographic than any other high-profile kids media brand including 'The Simpson's Comic' and 'Doctor Who's Adventure Magazine'. The Beano has a weekly circulation of 52,000, with 604,000 readers Source: ABC Jul -Dec 2009, Youth TGI 2009 (Autumn)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kIt reaches 46,000 parents and 136,000 kids
0 - 9Both
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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