Summer Ready? Promotion opportunity with Penguin

Provided by Penguin Random House
Summer spend incentive - leave customers with a lasting impression with the help of unique content and bestselling authors

Tell us about the Opportunity / What is it?

Penguin are able to print custom editions of our unique and much-loved books to be used for high profile sales campaigns, giveaways and spend incentives. We are flexible in terms of budget and time frames and are able to build a campaign around some of the biggest women's fiction names: Jojo Moyes, Giovanna Fletcher, Leslie Pearce and Marian Keyes, as well as non-fiction celebrity publishing: Sam Faiers, Tanya Burr and Lucy Mecklenburgh and cookery writers: Rachel Khoo, Angela Liddon and Arabella Boxer.

What is the Marketing Objective?

Books leave a lasting impression with customers in ways other content cannot. We will help your brand: - increase sales - promote a positive brand message - drive awareness and profile - encourage brand loyalty - win awards!

How does it work?

We can supply books at short lead times and support the campaign from fulfilment to social media promotion. Penguin have a team of sales, marketing, production and publicity experts, who can advise on the best way to utilise our unique content.

Who's used it in the past?

Case studies: - We created and supplied L'Oreal branded editions of our best-selling novelist Marian Keyes, which were available for in-store redemption when customers made a multi-purchase - We worked with Lyons Tea on an on-pack promotion of a special edition of Saved by Cake - We created a bespoke beauty book, packaged alongside Dove products - In 2015, visitors to INTU shopping centres across the UK were able to pick up a free Peppa Pig 'Happy Holidays' activity book

Features / Benefits

Penguin have 99% brand recognition across the book buying community. We have an online reach of: - over 4.5 million web visits per year to Penguin site - over 920k reach across Twitter accounts - over 365k reach across Facebook accounts - over 1.3m reach across Penguin Soundcloud channels - Over 160k reach across Penguin newsletters Other benefits: Lasting and unique message. Incredible brands to work with. Experienced and dedicated team.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFemales 18 - 60+
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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