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Target 11,000 45-65s - Steely Dan exclusive UK concerts

Provided by Live Nation Ltd
An excellent opportunity to align your brand with this legendary American rock group, targetting 11,000 45-65s.

Tell us about the Opportunity / What is it?

Coming to prominence in the 1970s, American rock icons Steely Dan continue to attract a massive worldwide audience. Led by the ledgendary pairing of Walter Becker and Donald Fegan, their unique fusion of jazz, funk, rock, r&b and pop has seen them influence a wide range of their latter day comtemporaries. Steely Dan return to the UK this summer for an exclusive 3 date UK tour. Live Nation are offering headline sponsorship of this much anticiaped tour.

What is the Marketing Objective?

The Steely Dan tour can be used to effectively raise a brands awareness in association with one America's original rock bands and also to promote product placement at venue amongst an older male audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of America's original rock bands. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details11,000 45-65s will attend over this 3 date UK tour
45 - 54Male
LocationTimingsMarketing ObjectiveOpportunity Type
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