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Target 1m people in sports venues with 'One Million One Hundred'

Provided by In Situ Media
The One Million One hundred package is a new low entry cost combination in just 100 gyms, leisure and sports venues.

Tell us about the Opportunity / What is it?

In Situ has 800 Leisure Centres nationwide in the UK all with a combination of targeted formats available. This package is a low entry cost coverage building block which enables clients to buy into the platform exactly pro-rata to full national cover. The One Million One Hundred package will reach one million people in one hundred top gyms, leisure and sports venues. This is exactly 12.5% of the total In Situ audience in 2 weeks with 18 impacts per person.

What is the Marketing Objective?

Using this package, clients can trial the In Situ platform and measure awareness growth as well as intention to purchase. The combination of 6 sheets in the key areas and A2s in the changing rooms will ensure that client's campaign cannot be missed. It is a sure fire way of measuring how a brand or message is establishing itself amongst core audiences

How does it work?

In Situ campaigns have a proven track record in generating awareness and intention to purchase. TGI shows that Word of Mouth also features very strongly amongst Leisure Centre Goers. Leisure Centre goers are 50% more likely than normal to be "Very Likely to Convince Others about..." a broad range of categories from healthy living to mobile phones to clothing and food.

Who's used it in the past?

The One Million One Hundred is a new low entry cost combination in just 100 venues. However many advertisers have used lower cost options from in Situ - Flora Buttery 236 SLCs, Weight Watchers 225 SLCs, Dolmio Stir-In 100 SLCs, Halo n Horns 100 SLCs. This package idea will suit Films,DVD's, TV programmes, Back to School, Trainers and Footwear, All sports related products and services.

Features / Benefits

- No other media platform offers this unique combination of benefits - Leisure centres are academies of sport & fitness - A generic audience in a totally positive mindset - A range of dominant display & experiential options/formats - Exclusive campaigns - no rival competitor brands - Highest dwell times of up to 90 minutes - Highest share of voice 1:4 as opposed to 1:50 roadside and 1:15 on TV.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1,000,000 individuals every 2 weeks
16 - 24
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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