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Target 76,000 35-55s - Sponsorship of The Eagles UK tour

Provided by Live Nation Ltd
Sponsorship of the much anticipated Eagles UK tour will allow your brand to target over 76,000 35-55s this summer.

Tell us about the Opportunity / What is it?

The Eagles return to the UK for a string of exclusive concerts in July 2009. Following on from their universally acclaimed No 1 album Long Road Out Of Eden, the band - Glenn Frey, Don Henley, Joe Walsh and Timothy B. Schmit, will be performing a wide range of material from past and present. Long Road Out of Eden has been a huge success globally and was the band's first album to reach No 1 in the UK charts. Live Nation are offering an exclusive headline sponsorship deal for this summer's UK tour, which is set to be a sell-out hit.

What is the Marketing Objective?

The Eagles tour can be used to effectively raise a brands awareness in association with one of the foremost American rock bands and also to promote product placement at venue amongst an older male audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of America's foremost rock bands. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k76,000 35-55 yr olds will attend over 5 date UK tour
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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