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Target a male audience with sponsorship of Axe Men 2 on Five

Provided by Five
This popular factual format is back with a second series, which follows tree men risk life and limb for timber.

Tell us about the Opportunity / What is it?

The Axe Men are back, and they're bigger, badder and tougher than ever. This series follows the treacherous life of Pacific Northwest timber cutters, going deeper into the forest, high into the sky and even down into the sea. The new season follows two leading teams from last season along with three new companies, racing to fall the most timber during logging's most dangerous season. The series will run over 13 x 60 minute episodes with the sponsor receiving a total of 55" accreditation per episode. Find out more...

What is the Marketing Objective?

To raise brand awareness.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated tvrs: ABC1men: 2.2 / ABC1 Adults: 2.0
16 - 24
25 - 34
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Sep 09 - 31 Dec 09BUILD AWARENESSSPONSORSHIP / MEDIA
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