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Target D's and E's While They Shop - Brand Takeover at Netto

Provided by Sales Activation Solutions
SAS have POS opportunities throughout the top 100 stores on platforms such as 6's by the store entrance and entry gate branding

Tell us about the Opportunity / What is it?

Netto introduced the quality discount grocery store to the UK, with its Leeds flagship opening in 1990. They have 170 stores across the UK in locations such as Liverpool, Southhampton, and London, and are expanding rapidly with approximatly 20 new stores opening each year. They stock branded goods as well as own lable produce. SAS have POS opportunities throughout the top 100 stores on platforms such as 6's by the store entrance, entry gates, and Internal Floor Graphics. The top 100 stores have a weekly footfall of over 2.8million with a monthly OTS of over 11million.

What is the Marketing Objective?

SAS are shopper marketing experts who work together with brands to create solutions to brand challenges. By isolating the problems faced by your brand, SAS use TrolleyVision to focus on either building awareness- ideal for NPD- building loyalty, guiding shopper into category to increase aisle penetration, targeting competitor shoppers to encourage trial and switch, maintain category position etc.

How does it work?

The average consumer sees 290 TV ads a week, but there is on average a 13 hour gap between seeing a TV ad and being in-store. Retail Media enforces the ATL campaign effect on the consumer by acting as a brand reminder at POS. 6's at the entrance are highly visable to shoppers upon entry to the store when walking in from the car park, entry gates reinforce this communication and Internal Floor Graphics enhance a brands stand out in store- all of which build brand awareness and drive sales.

Who's used it in the past?

Heinz, Tropicana, Coca Cola, Wynsor Shoes

Features / Benefits

Via bespoke campaigns, brands can target a precise audience by social demographic, television region, distribution/supply etc leading to increased brand awareness and increased leverage with retail buyer due to in store investment. Independent Research shows that not only does the correct type of retail media build sales and awareness throughout the campaign, it also drives the post campaign base rate of sale.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.8 million people weekly. Monthly OTS of 11 million.
All adultsBoth
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearPOS PROXIMITY
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