This idea is archived

Target the teenage beauty market in Shout magazine

Provided by DC Thomson
Advertise to 298,000 readers in our award winning magazine Shout and expose your brand to teenage girls across the UK

Tell us about the Opportunity / What is it?

Shout is an award winning magazine which targets teenage girls aged 11 - 14 and now has an all new look! Shout has 100 pages of celeb gossip, the latest fashion, beauty trends and dramatic true stories. Our readers are independent, influential and big spenders. Beauty is a key element of Shout's editorial. Over the last year Shout has carried on average more beauty editorials per issue than Grazia, Now, Heat and Closer. Shout offers beauty advertisers an excellent opportunity to target readers who spend over £1.8m on make up in a month.

What is the Marketing Objective?

Build awareness of your brand amongst trend setting teenage girls.

How does it work?

Beauty advertisers can work with the Shout editorial team to create bespoke creative campaigns to run alongside the regular beauty features seen in every issue. Beauty categories include: make up, hair care, fragrance, toiletries and skincare.

Who's used it in the past?

Previous brands to have advertised in Shout are Barry M, Revlon, Sure and So...? fragrances.

Features / Benefits

Interest in beauty starts from a young age, making the tween/teen age a key demographic for beauty and advertisers to target. Our readers are real trend setters, they are early adopters and help to influence the purchasing decisions of others around them. They invest a lot of time and money in their appearance and use the majority of products in each beauty category and use them regularly.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 298,000 readers fortnightly.
10 - 15Female
ABC1
C2
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
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