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Target women with New Year's Resolutions on Discovery

Provided by Discovery Networks Europe
3 months' sponsorship of New Year's Resolutions January to March 2010. +1 coverage of 3.3% women.

Tell us about the Opportunity / What is it?

Discovery Brand Solutions and Sky Media are pleased to offer the perfect sponsorship package for any advertiser aiming to target Women and Housewives at a time when the nation begins to rue over-indulging at Christmas and wants to be inspired into making a positive change to their lives. Weight-loss, makeovers and other inspirational shows make this strand of programming a hot favourite among the target audience.

What is the Marketing Objective?

Sponsorship is perfect for increasing brand awareness and increasing loyalty

How does it work?

New Year's Resolutions would take the form of on air message association around key lifestyle titles: three months' sponsorship of New Year's Resolutions from January to March 2010 across Discovery Home & Health, Discovery Travel & Living and Discovery Real Time. You will also feature on all promotional material. There are a total of 112 hours of TV time to sponsor across this campaign period.

Who's used it in the past?

This is a new opportunity to undertake

Features / Benefits

Average programming hours split by channel across the campaign period: Discovery Home & Health: 77 hours. Discovery Travel & Living: 21 hours. Discovery Real Time: 14 hours. For a full list of programmes included in this package see the attachment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details+1 coverage of 3.3% women; 3.6% women 35+
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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