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Target Xmas Shoppers Westfield Christmas Advertising Pack

Provided by Exterion Media
Xmas is the significant trading period in UK retailing. 40 to 60% of turnover for large retailers is achieved between Nov & Jan

Tell us about the Opportunity / What is it?

To advertise close to point of purchase in Westfield, the UK's premier retail destination over the Xmas period. All advertising is digital. With over 265 shops from high street chains to designer and luxury goods (including Louis Vuitton, Gucci, Prada and Dior), Christmas shopping at Westfield is a must for dedicated fashionistas. What makes Westfield unique in retail is that such a large and prestigious shopping destination has been built in an inner-city area.

What is the Marketing Objective?

To generate sales (the primary marketing objective) at this time of the year, plus 'call to action', ROI and stand out. With occupancy levels at Westfield during the critical Christmas retail periods looking to be bursting, advertisers will have to work harder than ever to achieve stand out and be front of mind when the purchasing decisions are made in the battle for the share of the stocking. The marketing objective is to build awareness in order to increase sales during the festive season.

How does it work?

A mid weight LCD pack (10" slots on 50 screens) will deliver efficient share of voice, & is available for £25,600. For a limited time you can add the Entrance Landmark (one of three highly impactful large format LEDs at the centre) to this pack for just £5k extra (ratecard, 8k). This package will deliver impact, cut-through & frequency, hitting over 1 million shoppers per 2 weeks who are at Westfield with the sole intention of spending cash - influencing them is a must for all brands and retailers at the centre to ensure it's their brands being unwrapped on the 25th!

Who's used it in the past?

Estee Lauder, Hugo Boss, Levis, Polydor Records, Breitling, Habitat, Nintendo, Carphone Warehouse, Tiffany, Next, Debenhams & Disney to name a few, have all advertised at Westfield shopping centre over the last Christmas period.

Features / Benefits

Westfield advertising offers ambient media in high-footfall areas, positioned close to the point of purchase, in an environment where people are relaxed and 'ready to buy'. Couple this with a massive uplift in its valuable audience - 50% of customers are 25-44, 66% come from the two most affluent ACORN groups, Wealthy Achievers and Urban Prosperity, average spend per head, per visit since Westfield opened is £130 (the highest in UK) - and Westfield is the perfect location to communicate with affluent festive shoppers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll Westfield Xmas shoppers - Screens at point of purchase
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Nov 10 - 31 Dec 10POS PROXIMITY
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