This idea is archived

Targeted Online Advertising on

Provided by OTP Media
Have a taste of display advertising with - the country's most famous child nutritionist.

Tell us about the Opportunity / What is it?

Get your message across alongside the country's most famous child nutritionist. is the online recipe book and food resource for parents looking to give their children the best nutritional start in life. Bought to you by Annabel Karmel herself this site could be the place to be seen if you are looking for your online advertising message to be displayed within specific, high quality content with the backing of a household family brand.

What is the Marketing Objective?

Building Brand Awardness

How does it work?

This package provides the display of your creative and message in 468x60 (banner), 120x600 (skyscraper) and 300x250 (MPU) placements, above and below the fold within the pages of, creating a prominent impact to the content within the pages. We also have the ability and technology to target campaigns by channel. Other opportunities are available in request including sponsorships and advertorials.

Who's used it in the past?

Recent advertisers include GSK, Sensodyne and XL holidays

Features / Benefits is a brilliant site packed with recipes, advice and products catered for parents with particularly fussy eaters The majority of users to the site are female (99%), over 60% of users are in full or part time employment, nearly 60% are in their 30s, over a third of our members have at least two children and over 40% of our members take two or more holidays a year. If you are looking to advertise to parents this is a site not to be overlooked.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k700k monthly pages, 90k monthly unique users 0.1% reach
25 - 34
35 - 44
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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