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Targeted Summer TV Campaigns with Guerillascope

Provided by Guerillascope
The great summer price deal is a great incentive for new advertisers to try TV advertising

Tell us about the Opportunity / What is it?

Our expert advice and guidance on the most effective ways of using TV advertising to reach your target audience, making use of the great summer price deals. We can recommend the most suitable channel mix to ensure your adverts are played out in the most suitable day-parts and programming, all encompassing a detailed planning procedure tailored to your specific requirements.

What is the Marketing Objective?

Build awareness.

How does it work?

Channel selection is carefully chosen to target the best priced and profiled channels for your campaign.

Who's used it in the past?

Many of Guerillascope's clients in various industry sectors make use of the great summer deals year on year. These include Protect Your Bubble (insurance), Oasis Dating (online dating) and Hotel Direct (travel & tourism).

Features / Benefits

The summertime offers up some great price deals across the channel network, and you can get a 30 second daytime spot on Sky News for around £160, on Dave for in the region of £120 and on MTV for a very reasonable £50 using adult CPT's under the £3 mark. Guerillascope operate late in the market and can make use of last minute deals in the market.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kDependant on the target audience for each unique campaign
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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