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Tgt 18-44 Urbanites with Creative Integrated Ads in the Metro

Provided by Metro (Associated Newspapers)
Metro have created NEW integrated (into editorial) ad shapes on the TV Satelitte Listings page OR Guilty Pleasures.

Tell us about the Opportunity / What is it?

Stop Metro's early-adopting, Urbanite readership in their tracks by creating a high impact integrated ad. Metro have created NEW integrated (in to editorial) ad shapes on the TV Satelitte Listings page OR Guilty Pleasures. This gives your brand or event huge standout in a key section of the Metro Newspaper. The integrated ad brings to life your brand in a much more impactful way than a standard advert.

What is the Marketing Objective?

Build Awareness

How does it work?

It is very straight forward to create an integrated ad. There are many bespoke solutions that we can also develop for brands incorporating other elements of our mix. For example combining an integrated ad with a competition, sampling through our brand to hand, mobile etc.

Who's used it in the past?

Britney Spears Tour

Features / Benefits

- The integrated ads really bring to life brands in a much more bespoke way - The team at Metro are highly experienced and have delivered many successful campaigns for our clients. - Metro prides itself on being the youngest national daily in the UK - 27 minutes is the average length of time an Urbanite spends with Metro each day. - 3/4 of Urbanites start reading Metro before 9am each day, with most readership commencing on a train, tube or bus journey.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18-44 yr old Urbanites; 3.2m Urbanites
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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