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Tgt 30+ Men with Arena Leisure Horse Racing Advertising Package

Provided by Arena Leisure Plc
Great opportunity for a brand to tgt racing fans with a unique cross media Advertising package at Arena Leisure UK Racecourses.

Tell us about the Opportunity / What is it?

Arena Leisure is the busiest racecourse operator in the UK, currently hosting 25% of all horseracing fixtures in the UK. Arena Leisure covers the courses Lingfield Park, Wolverhampton, Southwell, Folkestone, Worcester, Royal Windsor and Doncaster, which hosts the world's oldest flat race, St Leger. The Advertising Package represents a unique opportunity for a brand to get to the heart of horse racing in the UK targeting both the attendees at the races, in 8,000 betting stores across the UK and also extend the reach to 20m US homes through satellite TV.

What is the Marketing Objective?

Build Awareness / Build Affinity

How does it work?

The cross media advertising package includes 2 x trackside hoarding boards & 14 race sponsorships - 2x per venue. Additional exposure on At the Races and SIS on both TV and Websites. The package will also extend online, with the advertisers receiving 12 months of shared web banner promotions (for all 7 racecourses) and the opportunity to sponsor 2x e-newsletters at each of the 7 racecourses (14 in total)

Who's used it in the past?

Brands who have worked with Arena Racecourses in the past include Vodafone, Renault, Audi, totesport, betdirect, Jaguar, Bentley, Royal British Legion, Travis Perkins, Ladbrokes, Bosch, Daily Mail, John Smiths, Macmillan Cancer Support, Coral etc

Features / Benefits

- The Advertising Package represents a unique opportunity for a brand to get to the heart of horse racing in the UK - Horseracing is an integral part of a wide range of communities throughout Britain - The main feature for advertisers is the awareness & frequency from a large number of fixtures held across the racecourses. - Brands will benefit from TV exposure through At The Races on Sky, which achieves audience figures of 1.4 million monthly plus SIS TV, a channel that is screened in over 8,000 betting shops internationally.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 Men across 7 Racecourses + 8,000 Betting Shops
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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