Opportunity to own Discovery HD & target hard to reach ABC1 35-64 adults with the only fully high-definition television channel in the market. This sponsorship package is an opportunity to own the entire channel. Some key Discovery channel content is simulcast on the HD channel & there are no other advertisers or sponsors on Discovery HD so it is a clean environment for you to get your message across. All programming could be accredited and promoted as 'Product X: Sponsors of Discovery HD Find out more...

Raise awarness of your brand amongst ABC1 adults aged 35-64. HD viewers are twice as likely to spend more than £15k on a car than SD viewers and HD TV is one of many gadgets owned by HD viewers. Other most likely gadgets include Xbox, iPod, digital camera & Playstation. HD viewers are also almost 2x as likely to own a laptop (PC or Mac) than SD viewers.